Biomedical Ethics Symposium
The Biomedical Ethics Committee presents the
18TH BIOMEDICAL ETHICS SYMPOSIUM
Direct-to-Consumer Advertising (DTCA) in Healthcare: Who Benefits? Who’s At Risk?
Tuesday, October 28, 2014 • 4–7 p.m.
HEKEMIAN CONFERENCE CENTER AUDITORIUM 30 PROSPECT AVENUE, HACKENSACK, NJ
Arthur L. Caplan, Ph.D.
DRS. WILLIAM F. AND VIRGINIA CONNOLLY MITTY PROFESSOR AND HEAD OF THE DIVISION OF MEDICAL ETHICS NEW YORK UNIVERSITY LANGONE MEDICAL CENTER.
Sheldon Sloan, M.D., M Bioethics
ESTABLISHED RODUCTS INTERNAL MEDICINE PORTFOLIO LEADER JANSSEN R&D, L.L.C.
Purpose: This program is intended to provide information and engage the medical center, health care professionals from other facilities, and interested parties in the wider community in deliberation about the ethical issues raised when the lay public, which includes current and potential patients, is targeted with advertising about products, services, individual or groups of physicians, and care-providing facilities.
Objectives: At the conclusion of this learning activity, the participant should be able to:
• Identify the ethical principles that are in tension when the lay public is targeted with advertising about health care products and services;
• Distinguish the benefits and risks in DTCA about health care from DTCA about other products and services; and
• Clarify the obligations of health care professions and professionals in responding to health care- related DTCA.
Accreditation: Hackensack University Medical Center is accredited by the Medical Society of New Jersey to provide continuing medical education for physicians.
AMA Credit Designation: Hackensack University Medical Center designates this live activity for a maximum of 2.5 AMA PRA Category 1 CreditsTM
Physicians should only claim credit commensurate with the extent of their participating in this activity.
Nursing: 3 Contact Hours. HackensackUMC is an approved provider of continuing nursing education by the New Jersey State Nurses Association, an accredited approver by the American Nurses Credentialing Center’s Commission On Accreditation. Provider Number P170-8/12-15. Provider Approval is valid through August 31, 2015.
Social Work: Parts of this conference may be used towards social work in-service training hours for
HackensackUMC social workers only. No credit is given for non-HackensackUMC social workers. For more information visit the New Jersey Board of Social Work.
Disclaimer: This program has not received any com- mercial support. The speakers declare they have nothing to disclose.
IACET: HackensackUMC has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, the HackensackUMC has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Autho- rized Provider status, HackensackUMC is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard.
Ethics Symposium participants are eligible to receive 0.2 CEU credits for attendance.
This symposium is complimentary, however, pre-registration is required.